Enjoy a family holiday filled with History, Patriotism and Roses! The Rose, White and Blue Parade and Festival held annually on 4th of July in San Jose. Enjoy an old fashioned family-style parade as it winds through the Rose Garden neighborhood ending on the grand avenue of the The Alameda. This homespun parade features live bands, dance groups, home-made floats, kids on bikes, antique cars, and more. Following the parade attendees will enjoy the picnic on The Alameda featuring food and drink from local restaurants under the shade of our trees on The Alameda together with live music.